| In this study, a cross-sectional survey investigates the foreign market perceptions of Brazilian managers. Managers enrolled in MBA programs (N = 546) completed a self-administered questionnaire on how factors characterizing foreign market prospects affect their foreign market perceptions. A one-way between-groups multivariate analysis of variance was performed to investigate internationalized and non-internationalized firms’ managers’ differences in the perceptions of the foreign market. Twelve dependent variables were used: growth opportunity, new technology opportunity, information opportunity, perceived risk, unexpected orders, saturated market, excess production, short range opportunity, middle range opportunity, long range opportunity, idle capacity, and government policies. The independent variable was the internationalization of the firm. There was a statistically significant difference between internationalized and non-internationalized firms on the combined dependent variables: F (12, 546) = 117.11, p = 0.000; Wilks’ λ = 0.338; Partial η2 = 0.66. Therefore, the results revealed differences between internationalized and non-internationalized firms’ managers about their perceptions of foreign market. |
