| The increasing adoption of enterprise applications software, both for companies that have high degree of maturity in using technology applied to enterprise management (therefore interested in innovative improvements) and for those that are making their first steps, the implementation services have received much attention in the practitioner literature. However, it seems to be under-investigated (to our knowledge) in scholarly research. In response to this research gap, this paper seeks to identify what resources and capabilities allow some specialized consulting companies to achieve leadership in consulting services for implementation of enterprise applications software, characterizing those that can generate value and the related business strategies that utilize the resources and capabilities to explore opportunities and minimize threats. The paper has a theory section that highlights the concepts of resources and capabilities and provides a review of how value is created through the theoretical lens of the resource-based view of the firm, including the notion of competitive strategy. Then, the following sections bring a brief description of the methodology employed, data collection and related analysis of the exploratory descriptive research that involved three well-known multinational CCs that are leaders in consulting services for implementation of enterprise applications software in Brazil. The paper ends up with a discussion and reflection on the research findings, provides final observations, and shows avenues for further research. |
