| The decision making process of entry mode choice sets difficult because of the diversity factors involved, which may affect the success of the organization. Despite of the many studies about entry mode, most of them are about multinational from developed countries or Asian emerging countries, so little is known about the entry mode choice of Brazilian multinationals companies into foreign markets. The purpose of the present study is to provide an analysis about the factors that are decisive on the international entry mode choice of a Brazilian multinational company. Thus, this work contributes to the theme proposed by analyzing the case of a Brazilian multinational company, using an eclectic approach, including factors related to resources, industry and institutions, based on the Strategy Tripod (Peng, 2009). The method utilized was the qualitative approach in order to get in depth information of the three Tripod factors, performing an interview as data collection instrument. As the case analyzed, all determinants of the model have shown to be relevant on the choice of entry modes, highlighting the important role of networking as a determinant factor in the decision making process of the entry modes. |
