|
In order to have a differential before competitors, companies must plan and captivate their customers through a portfolio that is directed to their public’s specific needs. With view to accomplishing this purpose, this research approaches the relevance visualization tools applied to services have and considers aspects which are based on service visualization tools strategically elaborated through the planning of scenarios, leading to knowledge management and strategic design.
Based on the information aforementioned, the following question – main reason to the elaboration of the current paper – is brought forward: How may visualization tools contribute to tax consulting projects in IT companies?
This paper aims to indicate activities which may turn services provided by the organization into applied solutions in innovative projects.
In order to have a proper understanding of strategic design, one must essentially equalize the meaning of the term design in its contextual application in the current paper. Whenever strategic design is mentioned, one can immediately sense something physical, palpable, as products characteristics and elements, namely: shape, function, type of material and handling directions.
The research strategy used must contribute in regard to the sudden and constant changes in Legislation. To that purpose – and for maintaining an interventionist profile – the means of investigation to this research was action research, as it aims at the construction of diagnoses and their adequacy in the course of the study process.
As in reference to the study field, it focused on an IT company located in Porto Alegre, which offers projects in tax consultancy.
With Project Model Canvas, the project’s planning is done through the interaction of
the actors involved, who are influenced by or have influence on the final result of the project.
Correspondingly, the third goal, which proposes to implement processes that make use of the concepts of visualization tools in the conception, construction and consultancy of services, is entirely adhering to the innovative practice. Based on both initial experiments, successfully executed in the two research cycles,
|
